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omega stones (June 1, 2012) |
A cool concept and a boatload of cash undoubtedly led to Omega, the official timekeeper of the 2012 London Summer Olympic Games, scoring the Rolling Stones classic “Start Me Up” as the soundtrack to its new commercial. Omega president Stephen Urquhart told Rolling Stone, “Just as the Beatles represent the Liverpool scene, the Rolling Stones represent the London scene of the Sixties, Seventies and beyond. We’re really tapping into London and its musical heritage.” Watch the commercial here.
