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New ad campaign aims to replace Kegasus as Preakness Infield mascot
The Baltimore SunA new marketing campaign unveiled Monday aims to replace the tweeting centaur Kegasus as mascot of the Preakness Infield. The campaign seems to be the latest component of the Infield marketing roll-out, but the Maryland Jockey Club is not taking credit...Tags: Wiz Khalifa, Preakness Stakes, Facebook, Elections, Arts and Culture
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Giving back to those who make news
During this magical time of year, I get all mushy with love and gratitude for those who give meaning to my otherwise pitiful life. Who by grace of their existence imbue my own with truth, beauty and a bottomless supply of column fodder. Blessed are the...Tags: Executive Branch, Grand Prix of Baltimore, Elections, Martin O'Malley, Michael Steele
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Coffee Companion -- 5/23: What they're saying about Preakness
Each morning, Monday through Friday, I'll hook you up with reading material to skim through as you slug down coffee and slack off at the start of your workday -- that way I'll have an excuse to do the same at the start of mine.
Running it back:
Vladimir...Tags: Belmont Stakes, National Collegiate Athletic Association, YouTube, Baltimore Orioles, Brian Matusz
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NBC telecast graciously ignores Kegasus
Thank goodness the rest of the world has more taste than Baltimore and the powers that do advertising for Pimlico and the Preakness. I followed the coverage of the race on Channel 11 and then the national coverage of the Preakness, and only once that I...Tags: Preakness Stakes, Pimlico, Equestrian, Maryland
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The simple summer pleasures of amusement parks
With a handful of amusement parks within easy driving distance, Baltimoreans can spend their summer weekends sampling breath-taking roller coasters, cavorting with some of their kids' favorite animated characters or getting soaked even though they're...Tags: Theme Park Vacations, Gardens and Parks, Busch Gardens Williamsburg, Meteorological Disasters, Travel
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Resume-builder: My interview with Preakness legend Kegasus
Despite being in heavy demand, Kegasus, the spokes-centaur for the 2011 Preakness InfieldFest, took time out of his busy schedule to discuss his new gig with the Maryland Jockey Club. I'm not sure what it says about me that my schedule wasn't too busy...Tags: Preakness Stakes, Elections, Arts and Culture, Politics, Folklore and Mythology
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Coffee Companion -- 3/30
Each morning, Monday through Friday, I'll hook you up with some reading material to skim through as you slug down coffee and slack off at the start of your workday -- that way I'll have an excuse to do the same at the start of mine. Running it back:...Tags: Mass Media, Jake Fox, Baltimore Orioles, Elections, Theo Epstein
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Those Kegasus radio spots hit YouTube and I'm still confused
![I've had a day to wrap my head around the Maryland Jockey Club's new Preakness advertising campaign, "Be Legendary," and its spokes-centaur, Kegasus. I'm not offended by the beer-bellied, half-horse, half-man creature. I'm just confused.](http://www.baltimoresun.com/media/thumbnails/story/2011-03/450271520-30124240.jpg "I've had a day to wrap my head around the Maryland Jockey Club's new Preakness advertising campaign, "Be Legendary,\" and its spokes-centaur, Kegasus. I'm not offended by the beer-bellied, half-horse, half-man creature. I'm just confused.")
I've had a day to wrap my head around the Maryland Jockey Club's new Preakness advertising campaign, "Be Legendary," and its spokes-centaur, Kegasus. I'm not offended by the beer-bellied, half-horse, half-man creature. I'm just confused.
Maryland Jockey...Tags: Preakness Stakes, YouTube, Entertainment, Mass Media, Elections
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Jockey Club hopes Preakness 2011 will 'Be Legendary'
![A year after the Maryland Jockey Club encouraged Baltimore to get its “Preak” on with a feather-ruffling advertising campaign for last year’s Preakness party, event organizers are turning to a spokes-centaur named “Kegasus” to generate interest in<a href="http://findlocal.baltimoresun.com/listings/preakness-infieldfest-baltimore" target="_blank"> the 2011 Preakness InfieldFest</a>, which is May 21 at Pimlico Race Course.](http://www.baltimoresun.com/media/thumbnails/story/2011-03/341088340-29075237.jpg "A year after the Maryland Jockey Club encouraged Baltimore to get its “Preak” on with a feather-ruffling advertising campaign for last year’s Preakness party, event organizers are turning to a spokes-centaur named “Kegasus” to generate interest in<a href="http://findlocal.baltimoresun.com/listings/preakness-infieldfest-baltimore\" target=\"_blank\"> the 2011 Preakness InfieldFest</a>, which is May 21 at Pimlico Race Course.")
A year after the Maryland Jockey Club encouraged Baltimore to get its “Preak” on with a feather-ruffling advertising campaign for last year’s Preakness party, event organizers are turning to a spokes-centaur named “Kegasus”...Tags: Preakness Stakes, YouTube, Mass Media, Elections, Arts and Culture
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Regional amusement parks: Fun for all
Think amusement parks are just for kids? Think again.
There's nothing like screaming aboard a careening roller coaster, gorging on funnel cake and popcorn, or splashing in a spray of water to bring out your inner child.
The advent of spring means...Tags: Music, Theme Park Vacations, Washington (U.S. state), Superman (fictional character), Disasters and Accidents
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Preakness sends a mixed message, but gets the right result
Selling racegoers on the Preakness Stakes has been a tricky balancing act in the past few years.
The Maryland Jockey Club struck out in 2009 when it ended the bring-your-own-beer policy in the infield, driving away thousands of young people. It won...Tags: Music, Bars and Clubs, Food Network (tv network), Facebook, Ace of Cakes (tv program)
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Kegasus makes an appearance at Pimlico
![Kegasus, the quasi-mythical star of Preakness' latest ad campaign, held court at <a href="http://findlocal.baltimoresun.com/pimlico/home/na/pimlico-race-course-baltimore-venue">Pimlico Race Course</a>'s infield Monday morning, sharing his pick to win Saturday's race and his expectations for InfieldFest fun.](http://www.baltimoresun.com/media/thumbnails/story/2011-05/61643206-16093212.jpg "Kegasus, the quasi-mythical star of Preakness' latest ad campaign, held court at <a href="http://findlocal.baltimoresun.com/pimlico/home/na/pimlico-race-course-baltimore-venue\">Pimlico Race Course</a>'s infield Monday morning, sharing his pick to win Saturday's race and his expectations for InfieldFest fun.")
Kegasus, the quasi-mythical star of Preakness' latest ad campaign, held court at Pimlico Race Course's infield Monday morning, sharing his pick to win Saturday's race and his expectations for InfieldFest fun.
"Welcome, legendary friends," Kegasus said in...Tags: Animal Kingdom (racehorse), Preakness Stakes, Federal Hill, Pimlico, Recreational and Sporting Goods Industry
Feb 14, 2012
|Story| Baltimore Sun
Dec 17, 2011
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May 23, 2011
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May 23, 2011
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Jul 22, 2010
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Mar 31, 2011
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Mar 30, 2011
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Mar 30, 2011
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Mar 29, 2011
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Apr 21, 2011
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May 10, 2011
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May 16, 2011
|Story| Baltimore Sun
Original site for Kegasus (fictional character) topic gallery.
