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ReutersBy Adam Jourdan SHANGHAI, May 10 (Reuters) - Yum Brands Inc, the largest foreign fast-food chain in China, is strengthening its media strategy in the country in a bid to win back customer loyalty after a series of food scares that decimated sales this...
ReutersApril 24 (Reuters) - KFC parent Yum Brands Inc expects sales at its KFC restaurants in China to recover by the end of the year and fears surrounding a bird flu outbreak to be short-lived, company executives told analysts during a conference call....
An uproar in China over the safety of chicken sold at KFC “has been longer lasting and more impactful than we ever imagined,” according to the chief executive of parent company Yum Brands. But even after a “sharp sales decline”...
Is it the Doritos Difference? A breakfast-based boost? The days of slumping sales seem to be over for tortured Taco Bell, which helped owner Yum Brands Inc. haul in a 73% income increase in the first quarter. The Mexican-style fast-food chain appears...
David Novak calls himself a “pretty informal guy.” He used to hand out employee recognition awards in the form of rubber chickens. He loves to teach. He’s also the multimillionaire chief executive of Yum Brands Inc., the fast food...
Tags: Dining and Drinking, Chinese Restaurants, Google+, China, India
May 9, 2013 |Story| Reuters
Apr 24, 2013 |Story| Reuters
Feb 5, 2013 |Story| Los Angeles Times
Apr 18, 2012 |Story| Los Angeles Times
Mar 30, 2012 |Story| Los Angeles Times
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