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    May 9, 2013 |Story| Reuters

  1. After rough patch in China, Yum looks to repair image

    Reuters
    By Adam Jourdan SHANGHAI, May 10 (Reuters) - Yum Brands Inc, the largest foreign fast-food chain in China, is strengthening its media strategy in the country in a bid to win back customer loyalty after a series of food scares that decimated sales this...

    Tags: Restaurant and Catering Industry, Consumers, Food Industry, China, Bird Flu

    2. Apr 24, 2013 |Story| Reuters

  2. Yum sees China KFC sales recovering by fourth quarter

    Reuters
    April 24 (Reuters) - KFC parent Yum Brands Inc expects sales at its KFC restaurants in China to recover by the end of the year and fears surrounding a bird flu outbreak to be short-lived, company executives told analysts during a conference call....

    Tags: Lifestyle and Leisure, Bird Flu, China, Kentucky Fried Chicken

    3. Feb 5, 2013 |Story| Los Angeles Times

  3. After KFC chicken scare, Yum plans to 'stay the course in China'

    An uproar in China over the safety of chicken sold at KFC “has been longer lasting and more impactful than we ever imagined,” according to the chief executive of parent company Yum Brands.
    An uproar in China over the safety of chicken sold at KFC “has been longer lasting and more impactful than we ever imagined,” according to the chief executive of parent company Yum Brands. But even after a “sharp sales decline”...

    Tags: Lifestyle and Leisure, Television Industry, Companies and Corporations, China, Foods and Beverages

    4. Apr 18, 2012 |Story| Los Angeles Times

  4. Taco Bell returning to glory? Parent Yum's income up 73%

    Is it the Doritos Difference? A breakfast-based boost? The days of slumping sales seem to be over for tortured Taco Bell, which helped owner Yum Brands Inc. haul in a 73% income increase in the first quarter.
    Is it the Doritos Difference? A breakfast-based boost? The days of slumping sales seem to be over for tortured Taco Bell, which helped owner Yum Brands Inc. haul in a 73% income increase in the first quarter. The Mexican-style fast-food chain appears...

    Tags: Lifestyle and Leisure, Dining and Drinking, Google+, China, Foods and Beverages

    5. Mar 30, 2012 |Story| Los Angeles Times

  5. Yum CEO David Novak on rubber chickens, China and Taco Bell

    David Novak calls himself a “pretty informal guy.” He used to hand out employee recognition awards in the form of rubber chickens. He loves to teach. He’s also the multimillionaire chief executive of Yum Brands Inc., the fast food company with the most stores in the world.
    David Novak calls himself a “pretty informal guy.” He used to hand out employee recognition awards in the form of rubber chickens. He loves to teach. He’s also the multimillionaire chief executive of Yum Brands Inc., the fast food...

    Tags: Dining and Drinking, Chinese Restaurants, Google+, China, India

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David C. Novak Photos
Yum CEO David Novak, who's preaching leadership and pus...
(March 30, 2012)
Yum CEO David Novak, an "informal" guy