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Fred Hayman: The man behind Rodeo Drive
![He's been called the godfather of Rodeo Drive. And it's not all hyperbole. Before Beverly Hills was the land of designer logos, before it was teeming with tourists and rolling with Rolls-Royces, the city was home to Fred Hayman, the proprietor of the Giorgio Beverly Hills boutique. Hayman was an architect of luxury in Los Angeles, bringing high fashion, a social shopping atmosphere and white glove service to what was still a sleepy main street when he went into retail in 1967 at the age of 38.¶During the 31 years he ruled the retail roost from his perch under Giorgio's signature yellow and gold awnings, he cultured relationships with designers and celebrities and set a new standard for fashion parties, helping to promote Los Angeles as an international style center. Among his most noteworthy creations was the Giorgio Beverly Hills perfume, a bottling of "Dynasty" and "Scruples"-era excess and one of the most successful fragrances in history, with more than $100 million in sales in its first four years.](http://www.latimes.com/media/thumbnails/story/2011-06/62279476-10155638.jpg "He's been called the godfather of Rodeo Drive. And it's not all hyperbole. Before Beverly Hills was the land of designer logos, before it was teeming with tourists and rolling with Rolls-Royces, the city was home to Fred Hayman, the proprietor of the Giorgio Beverly Hills boutique. Hayman was an architect of luxury in Los Angeles, bringing high fashion, a social shopping atmosphere and white glove service to what was still a sleepy main street when he went into retail in 1967 at the age of 38.¶During the 31 years he ruled the retail roost from his perch under Giorgio's signature yellow and gold awnings, he cultured relationships with designers and celebrities and set a new standard for fashion parties, helping to promote Los Angeles as an international style center. Among his most noteworthy creations was the Giorgio Beverly Hills perfume, a bottling of "Dynasty\" and \"Scruples\"-era excess and one of the most successful fragrances in history, with more than $100 million in sales in its first four years.")
Los Angeles Times Fashion CriticHe's been called the godfather of Rodeo Drive. And it's not all hyperbole. Before Beverly Hills was the land of designer logos, before it was teeming with tourists and rolling with Rolls-Royces, the city was home to Fred Hayman, the proprietor of the...Tags: Unrest, Conflicts and War, Entertainment, Clothing, Accessories, and Shoes, Awards and Prizes, Rodeo
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Rodeo Drive's heyday
Los Angeles Times Fashion CriticWhen Giorgio Beverly Hills was in its heyday, from the late 1960s to the late 1980s, Rodeo Drive was not lined with the kind of marquee designer flagships that are located there today. There was no Prada Epicenter, with its arty open facade, or faux...Tags: Cher, Warner Bros. Entertainment, Inc., Rodeo, Joel Schumacher, New York
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Italian Dining Week
To commemorate the 150th Anniversary of the Unification of Italy, eight Beverly Hills restaurants are participating in 'Italian Dining Week' June 19-26th. These notable eateries are enticing locals and visitors to taste the sweet life of Italy in...Tags: Restaurants, Human Interest, Dining and Drinking, Father's Day, Concours d'Elegance
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Fred Hayman gets his due in new book
All The RageFred Hayman is a local treasure. I had so much fun writing this Sunday's Image cover story about Rose Apodaca's impressive new book about the retailer, "Fred Hayman The Extraordinary Difference: The Story of Rodeo Drive, Hollywood Glamour and the...... -
Driver faces drunk-driving charge after car hits cyclists in Baldwin Hills
L.A. NOWA driver has been booked on a charge of misdemeanor drunk driving after authorities said she ran into a group of bicyclists early Thursday morning in the Baldwin Hills area. Christine Dahab, a 27-year-old resident of Los Angeles, was being...... -
Los Angeles, still the city of dreams?
Opinion L.A.Candy Spelling's $150-million Holmby Hills estate is sold: You think people don't still want a piece of the California dream?... -
Weekend Shopping: Sales at Escada, Decadestwo.1, THVM and ZARA; Betsey Johnson, The Hellers and Malin+Goetz events
All The RageA few notable happenings for a more stylish weekend... EVENTS The Hellers' Los Angeles debut: Shop for cute clothes while eating tacos and drinking free beer (for those of age, of course) at the L.A. debut of Tel Aviv-based brand...... -
Joan Luther dies at 83; longtime Los Angeles restaurant publicist
Joan Luther, a longtime restaurant publicist who began her career at the Brown Derby and Hollywood Park in the late 1940s and helped promote nearly every major chef in Los Angeles, died Monday at her Beverly Hills home after a series of strokes, according...Tags: Unrest, Conflicts and War, Restaurants, Firearms, Periodicals, Restaurant and Catering Industry
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Vilebrequin marks 40th anniversary with limited-edition, $550 swim trunks
All The RageMen's swimsuit-maker Vilebrequin is marking its 40th anniversary with a limited-edition pair of trunks that retail for $550. That may seem steep for a bathing suit -- even from a label positioned at the high end of the market (most...... -
Los Angeles: We're No. 2!
Money & CompanyLos Angeles has overtaken Miami as the U.S. city with the second-highest number of overseas visitors, behind only New York. The latest statistics from the federal Office of Travel and Tourism Industries show Los Angeles had a 33% increase in...... -
Parking: Disabled placards, Gold Cards and the apocalypse
Opinion L.A.Remember when a Gold Card meant you had really good credit? Remember when a disabled placard meant you actually were disabled? Remember when people had integrity? All I can say is, it's a good thing the Judgment Day prediction turned...... -
Fred Hayman honored with Rodeo Drive Walk of Style Award
All The RageFriends and family gathered at the corner of Rodeo Drive and Dayton Way in Beverly Hills on Tuesday morning to honor retail pioneer Fred Hayman, across the street from the spot where his legendary store Giorgio of Beverly Hills once......
Jun 11, 2011
|Story| Los Angeles Times
Jun 12, 2011
|Story| Los Angeles Times
Jun 16, 2011
|Story| KTLA-LTV
Jun 12, 2011
| Los Angeles Times
Jun 16, 2011
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Jun 15, 2011
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Jun 24, 2011
| Los Angeles Times
Jun 8, 2011
|Story| Los Angeles Times
May 24, 2011
| Los Angeles Times
May 23, 2011
| Los Angeles Times
May 24, 2011
| Los Angeles Times
May 31, 2011
| Los Angeles Times
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