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    Sep 6, 2010 | Los Angeles Times
  1. Handling the curves: Inside Levi's Curve ID line

    Brand X
    For 18 months, the folks at Levi Strauss & Co. studied women around the world, conducting thousands of interviews and looking at 60,000 body scans of women in 13 countries. The company says the result — besides confirmation that for women, jeans...
  2. Sep 3, 2010 | Los Angeles Times
  3. Your morning fashion and beauty report: Philippe Starck to create a new bottle for L'Air du Temps.

    All The Rage
    Product designer Philippe Starck has turned to fragrance, and will rework the iconic dooule-dove L'air du Temps bottle for Nina Ricci. The flask was originally designed by Marc Lalique (of the equally iconic Laliques) with Robert Ricci. Okay, I am......
  4. Sep 17, 2010 | Los Angeles Times
  5. New York Fashion Week: Opportunity knocks, and Billy Reid's at the door(s)

    All The Rage
    Billy Reid told us the set design for his menswear presentation was inspired by the work of Clarence John Little, a photographer whose work focused on the decaying, abandoned buildings of New Orleans and the surrounding South in the period......
  6. Nov 4, 2010 | Los Angeles Times
  7. Levi's makes 'green' jeans using 28% less water

    All The Rage
    It takes an average of 2,866 gallons of water to make a single pair of jeans, factoring in the growing of the cotton, as well as its bleaching, dyeing and finishing, according to the Water Footprint Network, a Dutch nonprofit.......
  8. Nov 4, 2010 | Los Angeles Times
  9. Blanket coverage: Levi's X Pendleton collaboration hits stores Nov. 8

    All The Rage
    The latest wardrobe mashup from collaboration-crazy Levi Strauss & Co. is with Pendleton Woolen Mills, a sixth-generation, family-owned brand that's been part of the fabric of America nearly as long as the jeans maker. The Portland, Ore.-based blanket...
  10. Nov 16, 2010 | Los Angeles Times
  11. Billy Reid wins 2010 CFDA/Vogue Fashion Fund award

    All The Rage
    It's turning out to be quite a year for Billy Reid. In February, the Florence, Ala.-based menswear designer won GQ magazine's award for best new designer, which resulted in a collaborative Levi Strauss workwear-inspired capsule collection that hit...
  12. Nov 17, 2010 | Los Angeles Times
  13. USC launches Annenberg Innovation Lab to create social technology prototypes

    L.A. Times Tech Blog
    Recruiting top faculty from its media, engineering and cinema programs, USC is starting a new social technology laboratory with a focus on big-ticket issues in digital culture. The Annenberg Innovation Lab, which the university is announcing Wednesday,...
  14. Nov 26, 2010 | Los Angeles Times
  15. There's more to hooking shoppers on Black Friday than a good deal

    Opinion L.A.
    On the occasion of Black Friday, the first official shopping day of the holiday season, coauthors of the new book "Spend Shift," Michael D'Antonio and John Gerzema, have written an op-ed explaining the psychology of shoppers –- not just why......
  16. Feb 22, 2011 | Los Angeles Times
  17. Your morning fashion and beauty report: Justin Bieber changes his hair, Kate Middleton chooses a hatmaker, Drew Barrymore exudes lasting style

    All The Rage
    OMG! Stop the presses. Justin Bieber got a haircut! Why, it was only last week when the cast of "Glee" paid tribute to his modern moptop (Puck shaking hair out of his eyes? LOL!). But now it's gone! [TMZ] It's......
  18. Dec 30, 2010 | Los Angeles Times
  19. Field Tested: Levi's X Billy Reid's Santa-worthy satchel

    All The Rage
    I'm just tucking my feet back under the desk after a 10-day, two-coast, blizzard-battered holiday jaunt, and on the floor next to me is the carryall bag that never left my side. It's the Levi's Workwear by Billy Reid Apron......
  20. Jan 27, 2011 | Los Angeles Times
  21. Two local labels among finalists in GQ's search for the best new menswear designers

    All The Rage
    GQ magazine just announced the following six finalists for its annual "Best New Menswear Designers in America" competition: Warriors of Radness (designer Rick Klotz) Patrik Ervell Riviera Club (designers Joe Sadler, Derek Buse and Greg Ullery) Gant by...
  22. Feb 7, 2011 | Los Angeles Times
  23. For spring, Levi's X Opening Ceremony collaboration shifts into chambray

    All The Rage
    With the third seasonal capsule collection, the ongoing collaboration between denim maker Levi Strauss & Co. and ultra-hip retailer Opening Ceremony turns a year old, but if you ask us, it's looking younger than ever. Called Levi's Chambray by Opening.......
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