Demographics

Adults primarily 25-54 years-old (41% male, 59% female), with 62% having some college or a college degree +, 60% commanding HH incomes of $50,000+, 88% are home owners, with most living in St. Joseph, Elkhart, Marshall, Starke, Fulton, Kosciusko, and Pulaski counties. Reaches weekly, Mon-Sun 6a-12Midnight, 152,200 consumers! (Source: Adults 12+, Fall/Spring 2008, Arbitron Survey)

Our Market

The South Bend radio market is ranked 178th with a metro populations (St. Joseph County) of 221,600. The Total Survey Area (12 counties) for the South Bend market reaches 887,700 persons 12+ (M-Su 6a-12m; Arbitron Fall 2008 survey). The TV DMA, is ranked 89th reaching a population of 334,370.

South Bend is the economic and cultural center for the broader “Michiana” area (Northern Indiana and SW Michigan). Other key communities in the South Bend radio market include Granger, Mishawaka, Elkhart, Goshen, Plymouth, Niles (MI), St. Joseph (MI), and Benton Harbor (MI). South Bend is home to the University of Notre Dame, the 3rd largest employer in St. Joseph county and the 2nd largest tourist attraction in the state of Indiana. The WSBT Radio Group is the exclusive home for Notre Dame Sports in South Bend. Play by play coverage of football is found on WNSN FM and WSBT AM. All men’s basketball games area broadcast live by WSBT AM, and the entire hockey season is live on WHFB FM.

Targeting

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